If you're a fast food aficionado, you're probably familiar with the two colors that dominate the fast food logo chain sphere, ...

Fast-food logos rarely stay the same. Over the decades, each redesign has mirrored shifts in design trends and customer expectations. The updates reveal how these chains want to be recognized—whether ...

Add Yahoo as a preferred source to see more of our stories on Google. In and Out Burger sign - Jon Hicks/Getty Images There's a science happening right in front of our eyes as we walk down the ...

The real story behind the girl with the red braids.

Some logos are nothing short of iconic. You know the classics: McDonald's, Taco Bell, and KFC ... their designs are recognizable in a heartbeat. According to the CDC, 32% of adults in the U.S.

The fact that many fast food chains share similar colors in their branding is no accident. Red and yellow dominate the color palettes of many major chains, and the reason is color psychology. Over 90% ...